Looking for the next big franchise opportunity? Scott Redler, co-founder of the legendary Freddy’s Frozen Custard & Steakburgers, reveals why he joined JRI Hospitality to scale Mokas Coffee and Eatery into a national powerhouse.
Key Takeaways
The Transition: After scaling Freddy’s to 400 units, Scott Redler is now focusing on making Mocha’s a “franchise-ready” powerhouse.
Investment Reality: The startup cost for a Mokas location ranges from $943,000 to $2.5 million, with a heavy focus on ROI.
Culture First: The brand utilizes a “No Jerk Rule” to ensure that franchise partners align with the company’s long-term values.
Operational Edge: Why having a coffee roastery in Arizona and a focused Midwest supply chain is critical for early success.
Owner Qualities: Beyond capital, Mokas looks for operational expertise and a passion for people.
Highlight Extract
“Restaurant people, we just don’t have this switch that you flip and turn it off… I said, alright, I’ll commit to a couple years of helping you make this franchisable.” — Scott Redler
Listen to the Podcast: https://podcasts.apple.com/us/podcast/episode-120-400-unit-growth-secrets-how-to-scale-a/id1714705576?i=1000766372440
Watch on Youtube: https://www.youtube.com/watch?v=WUylJ06AcQE